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🚀 PROSPECTING MASTERY: 4-WEEK ACCELERATOR 🚀
MASTER PROSPECTING SKILLS TO BOOK MORE MEETINGS WITH YOUR IDEAL CUSTOMERS
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Getting meetings is harder than ever right now
Most messaging is terrible
If you're not getting responses it's probably because your messaging falls into one of the 5 pitfalls that kill your response rates.
1: Just the facts - only sharing data and information with no focus on problems or negative impact
2: Focused on your offering - All about you (see above)
3: No differentiation - You could replace your company name with your competitor and you wouldn’t be able to tell the difference.
4: Too broad - Try and share every use case or application in the same email
5: No personalization - Send the same template to everyone
80% of opportunities come after 6 touch points
It takes a lot of effort to break through the noise to actually get someone to respond to your messaging. You have to send the right message to the right person at the right time through the right channel. If your prospecting sequences aren't optimized, you're in trouble.
Customers don't want to meet with reps that don't add value
Nobody has time to sit through your boring presentation all about your company and what you do. They want to learn how to solve their biggest challenges so they can achieve their desired objectives. If you can't deliver unique insights in your messaging that disrupt their status quo bias and prompt them to take action, you have no shot of booking a meeting.
HERE'S JUST A SMALL PART OF WHAT YOU'LL LEARN IN THE ACCELERATOR
WHO IS THIS ACCELERATOR FOR?
INSIDE SALES REPS
If the majority of your job is prospecting and trying to get meetings with ideal customers, than this accelerator is perfect for you. You'll learn everything you need to up-level your skills to be a top performing rep and get promoted.
FIELD SALES REPS
If you've been in the field most of your career and aren't sure what the latest and greatest tools and techniques for prospecting are, then this program will give you an expert level education so you can be more efficient when prospecting.
SEE WHAT PEOPLE ARE SAYING ABOUT SUCCESSION
100s of other high performing sales reps!
"As someone new to Science Sales I find the training aspect of Succession invaluable. I've learnt lots of different ways to apply sales techniques to work well with scientists and researchers and am implementing them daily. The various tools provided are also very useful."
"This is the most concrete and tactical advice I have gotten from ANY source for how to sell into biotech/pharma. I wish I'd found these resources from day one so I didn't have to spend so much time stumbling through the process of going from scientist to salesperson."
"I have learned and gained an immense amount of experience from Nick Clare and Harrison Waid. It has helped me grow as a professional in this industry. You will not regret working with these two."
EVERYTHING YOU'LL GET!
Here is a breakdown of everything you'll get in the accelerator program
- 4 Live Virtual Workshops – We'll cover how to write magnetic messaging, which tools to build target lists, how to create multi-channel sequences, and everything else you need to stand out from all the noise!
- 10+ On-Demand Course – Get instant access to all our on-demand training courses on selling in the life sciences
- 10+ Recorded Workshops – Get instant access to all our previous live workshops that have been recorded.
- Weekly Office Hours – Weekly meetings where you can bring all your questions to get them answered by us and other experts.
- Mentorship Opportunities – We'll connect you directly with people that are in life science sales roles.
- Templates, Cheat Sheets, and Resources – Get instant access to 100s of resources so you don't have to start from a blank page. Everything from email templates, to account plans, to how to hit your quota calculators.
- 3 Months Free Access to Succession – We'll throw in 3 months free access to Succession so you can keep learning and networking after the accelerator is over.
- Certification – You'll receive an official certification you can post on LinkedIn and use to show your dedication to your craft.
READY TO GET STARTED?
This accelerator program starts Oct 7th, 2024. Sign up now to save your spot!
PROSPECTING MASTERY ACCELERATOR
You'll get access to everything in the accelerator program listed above.
$497
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
How much time will this take up?
There is a one hour live call each week and a 30 min (optional) office hour session to ask questions or go deeper on any topics discussed.
How do I know if this works for me?
If you're in sales and responsible for prospecting and booking meetings with academics, biotech, or pharma, then this course is specifically designed to work for you.
What is the location for this?
This will be done virtually in live (and recorded) sessions. It will be hosted on our training platform where you can also join in discussions groups and chats (similar to a forum or slack).
Will you write my messaging for me?
We will absolutely help you write new messaging. We will do live breakdowns and will help everyone in a 1:1 fashion if needed to give you the best chance at breaking through the noise.
Can I expense this?
Many companies have an expensing policy for training and self improvement. Ask your manager if you can expense it.
Is there a money back guarantee?
Yes! If for whatever reason, you decide this isn't for you, you can cancel and get your money back. No questions asked.
MEET YOUR INSTRUCTORS
Harrison Waid and Nick Clare have a combined 30+ years in the life sciences.
We met at Synthego where we helped them grow from an early stage startup to $1B+ valuation. We've personally hired, trained, and managed 100s of sales reps so we know what great looks like. We founded Succession to fill a major gap when it comes to the sales training of life science sales reps.
We also run prospecting campaigns on behalf of our clients. So we know what's working right now!
This program will be a transfer of our knowledge to you so you can book more meetings with your ideal customers.
Not ready yet?
Sign up for our newsletter or check out our podcast. Each one is dedicated to life science sales.